In the current market moment, transforming your business is no longer optional, but a certainty of survival. And every day we are faced with the most varied examples of innovation. A term that, by the way, has been permeating the world of entrepreneurs for a long time, but that was not yet part of the reality of many companies. Many business methods that until then were controversial or discussed for years are now reasons for haste for companies that want to launch before the competition.


The reality is that the time has come to break old paradigms related to management practices and enter the race to be competitive. As a result, changes that would normally be slower, from evaluation to implementation, now present themselves in an accelerated process. The COVID-19 pandemic is unprecedented, no other has had a global economic effect of this magnitude. And although we don't know for sure how long it will last, we can only think of one certainty: how will companies position themselves after the crisis?


Innovation is the creation of a competitive differential, but currently it has become an item of survival, causing sectors to find new ways to remain in the market. The COVID-19 pandemic is already considered a watershed between the period before it and the new scenario that will emerge. This is because it brought one of the biggest situations where innovation happens, taking companies out of their comfort zone and exposing them to risk. In order not to see the decline of their business, entrepreneurs use different ways to innovate, whether implementing improvements in their products and services, creating methods for price disputes, launching new products, among others. It is these managers, who know how to deal with uncertainties and act quickly, within a positive environment, who are most likely to survive this new scenario.


Most companies created before the pandemic were designed for business models that took into account a lot of industry concepts, limiting themselves to avoiding mistakes and ensuring productivity. The pandemic has expanded the scope of management, mainly because it does not know what the new organizational models will look like from now on, because there is no doubt that a social and economic restructuring will be experienced, in new and different ways. O home office is a good example, as it was already part of the routine of several segments, especially the provision of services, but with the pandemic it has become a reality present in numerous types of business and already convinces more conservative managers that it is a model of efficient communication and relationship.


The COVID-19 crisis forced companies and executives to rethink the business in its entirety, so imagining the future and making decisions in the present has become a constant challenge in companies and this futuristic perception is already a new skill valued in the search for professionals. Today, more than before, the professional is evaluated by the ability to be resilient and face changes.


With the COVID-19 pandemic, the dynamics of the technology market, which was already accelerating, increased in great proportions. As new disruptive technologies emerge, the easier it becomes for a company to adapt to the changes. With this, digital transformation is established as something present, no longer a futuristic discussion or something happening at a slow pace. And it will be a great ally in creating new post-pandemic business models.


The pandemic scenario has had a major impact on the way we live and work. But it has brought positive changes that will likely continue after the crisis, with new habits and new ways of working. Companies that reinvent themselves, that accelerate their perception of value in innovation, that seek a systemic view of the business and that do not underestimate the impact of transformations, will certainly succeed in the post-pandemic market.


To expand these concepts and seek balance between challenges and opportunities, a successful path is to connect with experts in the market.


Our professionals help organizations progress their journey through a variety of services. ANDGet in touch with TATICCA – ALLINIAL GLOBAL, which provides integrated services for auditing, accounting, taxes, corporate financefinancial advisorrisk advisory, technology, business consulting and training. For more information, access or e-mail Our company has professionals with extensive experience in the market and has certified methodologies for carrying out activities.