The crisis caused by the COVID-19 pandemic has brought technological transformation needs to many companies, which have seen their remote work environments ineffective, their infrastructures unable to withstand the increase in traffic or suffer serious cybersecurity problems. In just a few days, many companies used remote work models, trained their employees on digital platforms and adapted procedures to promote a collaborative digital way of working.


The market was caught unexpectedly and unprepared and quickly entered a period where major structural risks impact organizations and digital has become the center of all interactions, forcing companies to advance their technology adoption curve from day to day. night. Many entrepreneurs are asking themselves: What impact will the current COVID-19 crisis have on my company's digitization process?


The current environment, with accelerated and unpredictable changes, forces companies to react with force and decision if they do not want to be left out of this reality, since only organizations with short adaptation cycles will survive. Before the COVID-19 crisis, technology already had significant strategic value for companies. Now, it is necessary use learning to prioritize digital transformation, in addition to taking advantage of it to increase resilience, that is, greater ability to overcome any internal or external incident that impacts the activity.


The situations experienced and resolved during this period helped companies to identify weaknesses and strengths in a practical way and stimulated them to think about how to be more flexible to adapt processes, channels and work models efficiently. In a large number of organizations, it will have served to identify basic aspects of a digital strategy, such as the wide variety of processes that are still supported by paper documents and clearly digitized to avoid this dependence.


Faced with the impossibility of foreseeing the future that it will have to face, it is necessary to analyze all possible scenarios, and to equip itself with the necessary agility to quickly face scenarios that can be identified in the future. The current situation establishes changes in consumer behavior in relation to digital consumption, the development of e-commerce, the introduction of teleworking and the promotion of online learning. These factors accelerate the digital transformation of business and operational models, forcing companies to observe how these digital platforms and new consumption habits impact their activity.

We live in a good moment for companies to review the metrics used to monitor the performance of their operations. Restricting any spending in the digital area will be counterproductive for the company's future, so it is necessary to maintain investment in technology, especially since many of the initiatives that for the transformation do not require excessive investment and are focused on aspects of optimizing business processes and production, or cost reduction. Many success stories show that focusing the investment on correctly identifying the essential areas of the business will provide a greater probability of success, both in the short and long term.


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