The transition to the digital future accelerated with the COVID-19 pandemic and if before we identified habits and behaviors that would take years to change, we realize that they are gradually consolidating.
According to the 122 executives of multinationals in Brazil, interviewed by the survey published by the consultancy Cushman & Wakefield, 73,8% say they intend to establish the home office as a definitive practice in the country. Before social isolation due to the pandemic, 42,6% had never adopted the practice and 23,8% were analyzing the work model.
The implementation of digital transformation in companies is based on three pillars:
1)
New business models: the need to innovate processes and the way of working on them to better adapt to changes.
2)
Customer satisfaction: the buyer is at the beginning and end of the process, so the new digitalization strategies prioritize the company's relationship with the customer and its value creation.
3)
Process automation: what was previously performed manually needs to be automated and digitized, bringing greater productivity and cost reduction.
From the digital change, there are several sectors that have positive impacts, such as customer relationships, for example. Digitization brings ease and lower cost in strengthening the relationship, as they use simple ways to maintain satisfaction, such as the use of social networks that bring the company closer to the consumer, in addition to identifying their preferences. The financial sector also benefits, as the technology makes it possible to quickly identify the health of the company, as it helps to track all transactions in record time. In digital transformation, people management by the HR sector also generates more motivation and growth for employees.
Despite its benefits, digital transformation requires a change in management mindset and needs to be implemented with planning. This aspect brings challenges that need to be overcome, such as the development of an internal digital culture, behavioral change at work and planning followed by monitoring. Leadership and communication will be the main channels to maintain the values and achieve the company's goals, with a more fluid relationship between the company and professionals. With professionals at a distance, leadership will be exercised on the basis of trust, which requires discipline to set goals and the ability to delegate.
Digital transformation is the way to innovate and develop new products, bringing generation and revenue and market opportunities.
Get in touch with TATICCA – ALLINIAL GLOBAL, which operates throughout Brazil and globally, with integrated auditing, accounting, tax, corporate finance, technology, risk advisory, business consulting and training services. PFor more information, visit www.taticca.com.br or e-mail taticca@taticca.com.br and learn more. Our company has professionals with extensive experience in the market and has certified methodologies for carrying out activities.