The word digital was originally used to describe how data is represented in the form of binary digits, but today it has a different meaning. It is used as a generic term to characterize the use of information and technology as an aggregator of value. In this context, technology is used to facilitate the delivery of this value. But when custom technology is used for multiple functions and all stakeholders in the value delivery process, it offers superior experiences and a clear business advantage for organizations.
Technologies such as cloud computing, Internet of Things (IoT), smart devices, cell phones, cutting-edge computing, artificial intelligence (AI) and others, generate a degree of sophistication in performing tasks that a few years ago only existed in our imagination. When thinking about a value delivery lifecycle to buy an item, we consider the complete purchase and delivery experience of this item as digital, when at all stages each person responsible performs their tasks in the most computerized and effortless way possible. Within this chain of participants, we consider the buyer, the manufacturer, the store or distributor, the operational team, even the suppliers and shareholders. If each of these participants has the information they need to do what they need, presented in an accessible and intuitive way, and the actual performance of their tasks is as simplified as possible using technology, then we can call this business a digital business.
However, digitization must make business sense. It is necessary that the life cycles of value delivery are mapped, and for this it is important to segregate the business process for all its constituent functions, so that the sub-processes, tasks, performers and their objectives are identified. For each step, the automated way in which it can be performed and the easiest way to interact with the next stakeholder in the process should be visualized. Finally, it is important to validate this entire process and if it really offers greater value and with lower cost of execution time.
Smartly observing and implementing these technology requirements is what it means to truly digitize your business. Investing time and money in a digital business is to become competitive in the long run.
TATICCA's technology consulting professionals help organizations progress their digital journey through a variety of services. This includes planning-stage offerings such as digital readiness assessment workshops and design thinking, as well as software development and change management. Contact us to learn more and start planning your organization's digital roadmap.
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