With accelerated globalization and new forms of integration between people, corporate communication has become extremely necessary for the growth of your company. Today, the lack of a corporate communication strategy can lead to losses and negative impacts on the business.
Corporate communication is basically a set of practices that involve the management and integration of the company's internal and external communications. They impact from employees to investors and directly affect the repercussion and visibility of your brand.
Except for some mistakes on the subject, as many businessmen still do not see the importance of this practice beyond advertising, corporate communication is already included as an element of strategic planning and decision-making in many companies. The development of solid and frequent relationships with stakeholders, for example, is already seen as essential for the success of any business, as well as its impact on attracting talent and facilitating fundraising. There is even talk of the importance of corporate communication in ESG actions, since good governance practices and actions related to the environment and society need, above all, to be communicated.
Corporate communication does not only involve relationships with the media, but must be planned in a consistent and unified manner for internal and external audiences. Whether in meetings, conferences, interviews, newsletters and official correspondence, information sharing must be properly integrated and executed in order to improve the organizational climate, establish clarity and transparency, strengthen the company's culture and provide a competitive advantage.
In order to create a strategic corporate communication in your company, it is first recommended identify and understand the challenges that span processes and may affect information sharing.
Currently, corporate communication is fundamental for the company that is concerned with remaining competitive in the market. Corporate communication that is part of the strategic planning of your business needs to have the premise of sharing valuable information, as it contributes to an integrated form of presentation and relationship with your market as a whole, with sales and advertising being just part of this process.
Get in touch with Taticca Allinial Global Brasil, which provides integrated auditing, internal auditing, accounting, taxes, corporate finance, financial advisory, risk advisory, technology, business consulting and training services, for more information, through the website www. taticca.com.br or e-mail taticca@taticca.com.br and learn more.